site web Nabilla Benattia

Nabilla Benattia // Public figure & Digital influencer

+ web design

+ branding

+ Content writting

Everybody knows Nabilla, at least we think we know her, however she is full of surprises! She is a one of a kind, uncompromising, completely realistic and transparent, animated by a joie de vivre and a contagious enthusiasm!
She came to us with this website project, her first website, we were into it straight away. She briefed us on what she was expected with a very professional approach. She wanted a website that looks like her where her readers would be able to follow all her agenda about fashion, work, personal life, collaborations, etc. A 'place' where she would feel comfortable and where she would be able to express herself freely and share her professional adventures and her choices.
Everybody knows Nabilla, at least we think we know her, however she is full of surprises! She is a one of a kind, uncompromising, completely realistic and transparent, animated by a joie de vivre and a contagious enthusiasm!
She came to us with this website project, her first website, we were into it straight away. She briefed us on what she was expected with a very professional approach. She wanted a website that looks like her where her readers would be able to follow all her agenda about fashion, work, personal life, collaborations, etc. A 'place' where she would feel comfortable and where she would be able to express herself freely and share her professional adventures and her choices.

WEB DESIGN

We worked on her brand image by defining a feminine graphic design, a glam rock image with a hint of softness and lightness. Alix de Beer, her photographer gave us the amazing photo of Nabilla that we can see on the website. Her blog posts are deliberately simple in order to let room to the pictures without disturbing users attention.

site web Nabilla Benattia

Branding

By Nabilla had to be a graphic & stylish logo. We thus chose a thin and rounded font that we turned into something more aerial by cutting some letters.

création de logo pour le Blog de Nabilla Benattia
site web Nabilla Benattia

Content writting

It was an interesting challenge to put myself in Nabilla's skin in order to write her blog posts. After a brief telephone conversation on the subject of her choice, I transcribed and expanded her words. We wrote about fashion, travel, her collaborations with brands and also her feelings. The blog post about her love for her husband was one of the most commented on (hundreds of messages received). And the blog post "I decided to become vegan" had 70,000 readers in less than 24 hours.

Therefore I had to be reactive and available when Nabilla was, because she had a very busy schedule. It was also necessary to ensure that the content published was of quality and corresponded to her image because her audience was so large and the slightest error could have had a snowball effect for her career.

(The website is unfortunately no longer online today)