Svend Andersen
Svend Andersen // Photographer
+ web design
+ branding
Svend Andersen is a passionate photographer from Paris. Having evolved in the world of Performance & Show, it is quite naturally that he began to want to capture this universe. In this practice, he enjoys staying in the background to let the humorists, singers or actors personality express itself. Then he catches their essence. Afterwards he gets interested by Architecture photography. That captivates him and he likes to play with the lines and the structure of modern places or places stamped by History. He wanted to have a website that matches his image, simple, plain and showing only the essentials: his pictures. No embellishments, less is more!
Svend Andersen is a passionate photographer from Paris. Having evolved in the world of Performance & Show, it is quite naturally that he began to want to capture this universe. In this practice, he enjoys staying in the background to let the humorists, singers or actors personality express itself. Then he catches their essence. Afterwards he gets interested by Architecture photography. That captivates him and he likes to play with the lines and the structure of modern places or places stamped by History. He wanted to have a website that matches his image, simple, plain and showing only the essentials: his pictures. No embellishments, less is more!
WEB DESIGN
Svend wanted a refined and modern design for his website. Thus we put 2 visual elements on his homepage: a slider that emphasizes on his 3 main photography lines and a colorful picture gallery. Once the plain design was set up, we paid attention to make his website the most intuitive possible in order to improve the user experience. We developed an innovative slider with an horizontal scroll.
An innovative slider where pictures are scrolled from the left to the right side. It’s easier to navigate on the website because we see the full pictures. Plus, this creative navigation is a way to be distinguished from other websites.
Branding
To stick with the photographer personality, we designed a plain logo with simple forms but with a strong graphic committed position. That is the perfect challenge for a graphic designer : to express the most possible with the minimum of visual elements. His initial letters express his work with a foreground and background play like in photography. These two letters become then a graphic form that we find in all Svend’s professional documentation.
